Digital Marketing and Communications Specialist, Holocaust Memorial Miami Beach
Job Description
Reports to: CEO, Holocaust Memorial Miami Beach
Employment Status: Full-time / Non-Exempt / Hybrid
The Holocaust Memorial is seeking a Digital Marketing and Communications Specialist to join our team. This role involves leveraging data and analytics to improve brand visibility, drive website traffic, and enhance customer engagement. The specialist will collaborate with cross-functional teams to develop strategies that align with business goals, using content marketing, and social media strategies to achieve measurable results. The ideal candidate should possess a solid understanding of digital marketing trends, tools, and best practices, along with the ability to adapt to fast-changing environments. The successful candidate will be able to problem-solve and adapt quickly, as well as drive online traffic and engagement. We are looking for someone who is reliable, detail-oriented, and able to work efficiently.
We are looking for dedicated, career-driven professionals to join us in a supportive and positive work environment, where you’ll find excellent opportunities for professional growth. Our team is the heart of our success, and we want you to be part of our exciting future!
Join us to build a long-term, rewarding, and fulfilling career!
Essential Functions and Responsibilities
- Creates digital marketing for websites, emails, social media, newsletters, and blogs.
- Create compelling marketing materials across various formats (flyers, event promotions, impact reports) and ensure brand consistency.
- Collaborates with marketing, design, and content teams to optimize customer experience and build brand consistency.
- Creates content strategies for digital media.
- Uses social media to interact with clients and to build and maintain working relationships.
- Collects search engine and web traffic analytics; reviews data for patterns and makes recommendations for optimal site exposure based on this data.
- Forecasts trends by reviewing search engine optimization (SEO), and marketing.
- Identifies and monitors audience’s preferences and recommends new campaign strategies.
- Implements and optimizes analytics tools to track behavior of website visitors.
- Maintains knowledge of developments, trends, and best practices in digital marketing.
- Performs other related duties as assigned.
Qualifications and Competencies
- Bachelor’s degree in Marketing or related field required.
- At least two years of digital marketing experience required.
- Excellent written and verbal communication skills.
- Extensive knowledge of marketing, conversion, and online customer acquisition.
- Excellent interpersonal skills with the proven ability to collaborate with web designers and programmers.
- Excellent organizational skills and attention to detail.
- Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.
- Thorough knowledge of web design and HTML.
- Ability to optimize search engine keyword searches.
- Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.
- Experience or demonstrated sensitivity in working with Holocaust survivors, historically traumatized populations, or culturally diverse groups is highly preferred.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is a sedentary role; Physical requirement of being able to lift 15 pounds at times. The position primarily involves working at a desk, sitting for extended periods while using a computer, phone, or other digital devices.
EOE Statement
As an Equal Opportunity/Affirmative Action Employer, the Holocaust Memorial celebrates and welcomes people of all identities and backgrounds. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender identity, gender expression, race, color, religion, disability, national origin, age, marital status, familial status, pregnancy, genetic information, ancestry, citizenship status, veteran status, actual or perceived status as a victim of domestic violence, dating violence, or stalking.
About The Holocaust Memorial Miami Beach
The Holocaust Memorial Miami Beach is a prominent landmark and the premier Holocaust education resource in Miami-Dade County. We lead in Holocaust education, offering a robust schedule of programs, including lectures and films. Our educational resources help teachers address issues of hate, racism, and antisemitism. We are currently developing a new 8,000 square foot Education Center to enhance our mission.
HMMB is always looking for dedicated professionals who share our values. Thank you for considering a career with HMMB!
Application Process:
Please submit your resume and a cover letter to [email protected]
