Digital Giving Associate
Job Description
Position: Digital Giving Associate
Status: Full-time, Data Services Dept.
Location: Miami, FL
About Federation
The Greater Miami Jewish Federation is a nonprofit that mobilizes human and financial resources to change lives here at home, in Israel and in more than seventy countries around the world. The Federation identifies, supports, and addresses the full range of social service issues, provides humanitarian relief, and sustains the Jewish community. To accomplish these goals, Federation engages thousands of community members and raises and distributes millions of dollars each year.
Overview of Position
This Digital Giving Associate will lead our efforts to educate, acquire, engage and retain donors of less than $1,000, using a cross-function approach. They will play a vital role in aligning our collective efforts to drive up the number of annual donors. They will work together with the fundraising department to co-design and create the strategies and goals. They will collaborate with the Marketing Dept. who will spearhead the message, copy and design of the content.
The goal is to create a technology orchestrated, systematic approach to attracting, nurturing, converting, retaining and upgrading donors under $1,000. The orchestrations will consist of tailored touchpoints and experiences, both automated and human-based, that will constitute a donor or prospect’s individual journey. The engine will be driven by customer data, analytics and segmentation and it will be powered by technology that can move donors along various pathways based on the donors' actions and level of engagement.
In general the phases of the journey consist of: Inception Phase, where the prospect is captured, added to the database and segmented; Nurture Phase, where the prospect is educated and engaged; Closing Phase, where prospects makes a donation via direct mail, email, texting, peer-to-peer, etc.; and finally, the Retention Phase, where donors are recognized and engaged further to increase the likelihood of giving next year. The Digital Giving Associate will develop and maintain the actions and activities that take place within each phase and develop the orchestrations that move donors seamlessly between phases. In some cases the Digital Giving Associate will leverage previous created touchpoints. Other times, they will create new ones. What is entirely new? The level of personalization and coordination, which is made possible by data and technology. The intention is to move donors along a continuum.
Work to be Done – Outlined by Phase
Inception Phase-Capture:
- Develop a series of dynamic queries that identify and place constituents into pre-defined segments and add them to engagement funnels. Segments may be based on current engagement level, such as first-time donor, gave three years in a row, or attended first event. Alternatively, they can be based on membership in a group, such as the member of the board of directors of a school or synagogue.
Nurture Phase-Build Trust and Engagement:
- Based on segmentation, move constituents into pre-defined funnels where they will be engaged, educated and appreciated using videos, texts, emails, personal contact, mail, etc. As actions are completed, the constituents' responses will dictate the next experience presented to them.
Closing Phase-Enable Donations:
- Acquire donations by coordinating and executing direct marketing efforts, including direct mail, texting and telemarking.
- Support the use of the Volunteer Portal, a digital system that provides volunteers with constituents to call for donations. The portal is used once a year for a large community-wide phonathon, called Super Sunday and in smaller more targeted settings, such as our international Division. Recruit groups to use the Volunteer Portal and provide them with support.
- Develop or enhance the use of newer strategies such as peer-to-peer texting and other innovative options, such as online giving circles.
Retention:
- Create mechanisms to move donors from one-time to on-going monthly donations
- Create meaningful recognition and engagement opportunities for new donors.
- Re-engage donors each year, keeping them up to date on our impact.
Other Activities-Move, Measure, Learn and Optimize:
- Establish the automations that dynamically move prospects along the pathways based on triggers, actions, segmentation and timing.
- Work with Data/Tech team to create dashboard that track metrics by segment, including the conversion rates and efficacy by funnel and message. The dashboards will be used to understand what works and to accelerate the velocity at which donors and prospects move along their journey.
- Develop meaningful segments and potentially a rating system that will help target our efforts. Segments are based on groups who would benefit from a particular tailored communications and engagement (e.g., never made a gift, gave for the first-time, long-time donor, active in other areas of our organization, but does not give, etc.)
Qualifications and Competencies
- Bachelor’s degree in relevant field
- Three to five years of experience in non-profit fundraising or digital sales
- Experienced using CRM and data queries, e.g., SQL; automation tools, such as Zapier; and Power Query and Power BI
- Works well in cross-functional teams, able to lead a team, highly collaborative
- Knowledge of best practices of non-profit fundraising with an emphasis on digital strategies
- Ability to design, test, and document repeatable end-to-end processes
- Customer-focused with an innate understanding of UI and UX
- Detail oriented while still able to multitask in fast-paced environment
- Innovative thinker with ability to generate creative and actionable recommendations
- Learns technology quickly and independently
- Demonstrable knowledge of Jewish history, tradition, culture and community is a plus
- Respects privacy concerns and data protection
Please submit resume to [email protected]
No recruiters please.
Salary is commensurate with experience.
Greater Miami Jewish Federation is an equal opportunity employer.
