Digital Marketing Specialist, Holocaust Memorial Miami Beach
Job Description
Reports to: CEO, Holocaust Memorial Miami Beach
Employment Status: Full-time / Non-Exempt / Hybrid
Essential Functions and Responsibilities
- Creates digital marketing for websites, emails, social media, and blogs.
- Collaborates with marketing, sales, design, and content teams to optimize customer experience and build brand consistency.
- Creates content strategies for digital media.
- Uses social media to interact with clients and to build and maintain working relationships.
- Collects search engine and web traffic analytics; reviews data for patterns and makes recommendations for optimal site exposure based on this data.
- Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales performance metrics.
- Identifies and monitors audience’s preferences and recommends new campaign strategies.
- Implements and optimizes analytics’ tools to track behavior of website visitors.
- Maintains knowledge of developments, trends, and best practices in digital marketing.
- Performs other related duties as assigned, including updating website and digital displays, and event invitations and marketing design.
Qualifications and Competencies
- Bachelor’s degree in Marketing or related field required.
- At least two years of digital marketing experience required.
- Excellent written and verbal communication skills.
- Extensive knowledge of marketing, conversion, and online customer acquisition.
- Excellent interpersonal skills with the proven ability to collaborate with web designers and programmers.
- Excellent organizational skills and attention to detail.
- Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.
- Thorough knowledge of web design and HTML.
- Ability to optimize search engine keyword searches.
- Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.
Physical Requirements
EOE Statement
As an Equal Opportunity/Affirmative Action Employer, the Greater Miami Jewish Federation celebrates and welcomes people of all identities and backgrounds. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender identity, gender expression, race, color, religion, disability, national origin, age, marital status, familial status, pregnancy, genetic information, ancestry, citizenship status, veteran status, actual or perceived status as a victim of domestic violence, dating violence, or stalking.
About The Holocaust Memorial Miami Beach
HMMB is always looking for dedicated professionals who share our values. Thank you for considering a career with HMMB!