Sheila Duffy-Lehrman
Sheila Duffy-Lehrman is an award winning writer, producer and director for the last 25 years.
The recipient of numerous awards including the prestigious George Foster Peabody Award, Emmy, Addy, Telly, her interesting and unique career has taken her from Capitol Hill to TV news and ultimately to advertising and marketing.
Since 1995, Ms. Duffy-Lehrman has worked to establish Tropic Survival Advertising and Marketing. From image to branding, retail to online marketing; Tropic is a full service agency with a broad client list and diverse capabilities.
On the entrepreneurial front, Tropic Survival has created and launched CometAds, a groundbreaking cloud-based online advertising technology. Described by tech writers as “a genuine opportunity to brand a business that should be seriously considered,” CometAds became profitable within weeks of its Beta testing launch. Now she and her business partner have continued to build additional digital technologies, including YuVie, a patent-pending social media selfie APP.
Sheila has exhibited this type of tenacity her professional career. In the 1980s, first on Capitol Hill as senior professional congressional committee staff, then as a journalist with CNN and NBC based out of Washington, D.C., her legislative work and investigative reports have resulted in groundbreaking legislation and saved lives.
A 1981 graduate of the University of Southern California with a degree in Gerontology, Ms. Duffy-Lehrman began her career working in the U.S. House of Representatives, becoming the youngest professional staff ever to the Chairman of the Select Committee on Aging. She was responsible for oversight of fraud and deceptive trade practices, low-income poverty and housing issues. Her work led to helping stop abuses in the funeral, insurance and home healthcare industries.
Ms. Duffy-Lehrman came to TV news when her investigative work on Capitol Hill brought her to the attention of CNN’s investigative unit. Her consumer, health and investigative reports received national recognition, including the George Foster Peabody Award for researching an Emmy award winning series on the accuracy of medical laboratory testing, an Emmy for a documentary on trauma care in South Florida, and numerous other journalism awards.
Although she has been recognized many times for her professional accomplishments and charitable efforts, she considers her loving marriage and three children as her greatest achievement.
